Chris O'Dell
Photograph Archive
Wellsteeds of Reading
Wellsteeds
was one of two competing department stores in Broad Street, Reading;
this was taken
in 1960, long before they were absorbed by the giant chains.
This is where we bought our school uniforms. i took this
from the gateway to the Arcade, a popular covered shopping alley in
which there was a joke shop where we could buy stink bombs and
artificial dog turds. The battered waste bins reflect the general
scruffiness of the time, fifteen years aftter the end of the war and
people were still adjusting to peacetime living, and Britain was still
broke, thanks to the American Lend-lease agreement.
However, the well tailored lady has taken the eye of the Bobby, she may
well have just come from Heelas, the other big smart department
store. Some of the dreadful post-war cars are parked by the curb,
no parking meters then. On the left a Morris Minor, or Jellymold,
as we called them, and behind it a posh Wolseley, with wing mirrors! Opposite, left, think is an Austin A30. But the sun was shining and better times were on the way.
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Microcord, Ross Xpress lens, with Kodak Plus X film
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